By Kim S. Nash Aug 1, 2018 7:12 am ET 0 COMMENTS Nestlé SA is putting some of its Gerber baby food products on a food-tracking blockchain to test whether the technology can trace the fruits and vegetables that go into its purées and squeezable pouches. Nestlé’s effort is part of a wider food-industry exercise aimed at improving food recalls by using the technology behind bitcoin to trace a worldwide ingredient supply chain. Food recalls can diminish consumer confidence and lead to lost sales. News of tainted baby food hits an especially sensitive nerve – stakes that in part prompted Nestlé to choose a popular variety of its Gerber linefor its blockchain test, said Chris Tyas, global head of supply chain at the Swiss company. Nestlé offers more than 2,000 brands, including Haagen-Dazs, Stouffer’s and Poland Spring. Nestlé also sees the move as a way to generate customer trust everyday and during recalls. “People want to know, quite rightly, where ingredients they give to their baby have come from,” he said. “We wanted a product in which trust meant something.” People want to know, quite rightly, where ingredients they give to their baby have come from,’ said Chris Tyas, global… Read full this story
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